BRAND: NRML

BRIEF: Create a social media campaign, that targets lovers of sportswear, sneakers and streetwear.

ABOUT: NRML is a brand that deals with the selling of sportswear, sneakers, streetwear and so on. Over the past few years, the brand has built a following of what is currently known as sneakerheads streetwear and sportswear enthusiasts, then it is just right to create a specific campaign that focuses on these audiences.

SOLUTION: We came up with a campaign titled “We Love the Game”.

“ We Love the Game” is a campaign that will focus on aesthetically pleasing images, videos and visuals in general. We understand the word “Game” can have different meaning to various people. For example, the word can mean the actual sport to sports enthusiasts who are into basketball, football or any kind of sports while it could just mean to be “on point” with your outfits when it comes to fashion, sneakers or streetwear enthusiasts. With this campaign, we will be giving each customer the ability to interpret the campaign in their own way because this campaign is all about the customers.

FONT: Caxton BK BT

WEB LINK: “www.nrml.ca/welovethegame”

HASHTAG: #welovethegame

SOCIAL MEDIA: Instagram, Facebook, Twitter and Youtube

Above are some of the intended visuals for the Campaign, including the Campaign logo, images, social media posts, captions, OOH and so on.