BRAND: NRML

BRIEF: Create a social media campaign, that targets lovers of sportswear, sneakers and streetwear.

ABOUT: NRML is a company that specializes in selling sportswear, sneakers, streetwear, and more. In recent years, the brand has garnered a significant following among sneakerheads, streetwear aficionados, and sports enthusiasts. Therefore, it makes perfect sense to design a targeted campaign that caters to these specific audiences.

SOLUTION: We came up with a campaign titled “We Love the Game”.

"We Love the Game" is a campaign centered around visually appealing images, videos, and other visuals. We recognize that the word "Game" can hold diverse meanings for different individuals. For sports enthusiasts, it may refer to the actual sport of basketball, football, or any other physical activity, while for fashion, sneaker, or streetwear enthusiasts, it may imply being fashion-forward and on-trend with their clothing choices. In this campaign, we prioritize our customers and their interpretations, as each person can relate to it in their unique way.

FONT: Caxton BK BT

WEB LINK: “www.nrml.ca/welovethegame”

HASHTAG: #welovethegame

SOCIAL MEDIA: Instagram, Facebook,Tiktok, Twitter and Youtube

Displayed above are a few of the visuals for the Campaign, encompassing the campaign logo, images, social media posts, captions, OOH, and more.