BRAND: Incas Peruvian Cuisine
BRIEF: Develop a comprehensive Social, branding and promotional plan for a Peruvian restaurant that aims to garner the attention of potential franchisees for the upcoming national chain of eateries. Develop an enticing name, catchy tagline, and brand colors to attract customers. The primary objective is to establish a robust brand identity and communication strategy to raise awareness of the restaurant and attract prospective franchise owners and customers.
SOLUTION: After careful consideration, I proposed the chain name "Incas" for the Peruvian restaurant. The name aligns with the restaurant's focus on Peruvian cuisine and offers a connection to Peru's rich cultural history. The brand logo was designed to include a mountain outline, bold avocado green color, and bold fonts. The mountain outline symbolizes the country's geography, while the avocado green color reflects the restaurant's commitment to eco-friendliness.
Based on our research, i identified the ideal target audience and location for the brand. We focused on criteria such as being a hub for international cuisines, proximity to other large cities, having a significant social media presence, being multicultural and modern, and causing buzz marketing.
To promote the restaurant, I developed a strategic communication and marketing and social media plan that includes pop-up events, TV commercials, and sneak peaks of the of our cuisines on social media. Pop-up events will enable us to offer potential customers a sneak peek of the restaurant's menu, ambiance, and unique offerings. Television commercials will reach a broader audience and generate interest in the brand. Finally, social media platforms will allow us to build brand awareness, engage with customers, and showcase our offerings.
In conclusion, "Incas" is a strong brand name that reflects the restaurant's focus on Peruvian cuisine, while the logo's design elements represent the country's geography and eco-friendliness. Our communication and marketing plan will enable us to connect with potential customers and franchisees, promote the restaurant, and establish it as a renowned national chain of Peruvian eateries.
TAGLINE/SLOGAN: We bring to you the heart of Peru
MARKETING PLAN: The marketing plan for Incas Peruvian cuisine involves a strategic rollout of Out-Of-Home advertising two months prior to its opening. The ads will primarily focus on a "opening soon" message to create buzz and anticipation around the brand. To complement the OOH advertising, we will also leverage social media platforms to promote the "opening soon" ads.
In addition to these tactics, we will also highlight the unique aspects of the restaurant to create a comprehensive marketing launch. This includes showcasing special dishes and drinks, key details of the restaurant's design and decor, and the inspiration behind the brand. This approach will help us to generate interest in the restaurant and entice potential customers to visit upon opening.
To further engage with our target customers, we will also launch "Incas Recipe," a weekly activity that will be promoted on social media. This activity will allow us to connect with our audience and create a community of food enthusiasts who are passionate about Peruvian cuisine.
Overall, our marketing strategy will be multifaceted, leveraging various channels to create buzz and anticipation around the opening of Incas Peruvian cuisine. By highlighting the unique aspects of the restaurant and engaging with our target customers, we aim to establish the brand as a popular destination for foodies and a coveted franchise opportunity for investors.
OUT-OF-HOME
TARGET AUDIENCE
SWOT ANALYSIS
COMMUNICATION, MARKETING & CUSTOMER REWARDS